How the London Olympic Logo was made

Tuesday, October 7, 2008

How the London Olympic Logo was made

London Olympic Logo minimized to avoid triggering chaos to hapless observers

Cost: 400,000 pounds

Designers: Wolff Olins

Explanation: "The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games." BBC

Reviews

"Innovative" - IOC President Jacques Rogge
"Sums up what the London 2012 is all about" - Olympics Minister Tessa Jowell
"The new Olympic brand draws on what London has become - the world's most forward-looking and international city." London Mayor Ken Livingstone

Source: BBC

NOT...The London Olympics Logo

"Disaster" - David Airey
"a puerile mess, an artistic flop and a commercial scandal" - Stephen Bayley
"Broken Swastika" - comment from Telegraph
"Triggers migraine" - dailymail.co.uk
"Triggers epilepsy"- The Sun
"Triggers amusement"- me